Business

BUSINESS

Hispanic/Latino/Spanish Americans represent 12.5 percent of the population of this country, yet advertisers spend less than 2 percent of their marketing targeting this population!

Europeans Beat U.S. To South America
Parade; New York; Jul 7, 2002; Winik, Lyric Wallwork.

The European Union (EU) recently signed a free-trade agreement with Chile, giving the Europeans a wedge into South American markets. With this agreement the EU has been able to expand its partnerships in South America at a faster rate than the United States and gain access to a market of about 700 million people.

Do you know that…..

Mexico is the second fastest growing market for U.S. exporters. Southern Growth Policy Board, National Alliance of Business, 2000.

Do you know that…..

Miami, Houston, Dallas-Forth Worth, San Antonio, McAllen, El Paso, Austin, y Orlando, and Tampa are among the top 25 Hispanic markets in the United Stated.

Do you know that…..

Miami's H/L/S buying power is estimated in 26 billions
Houston's H/L/S buying power is estimated in 17 billions
Dallas-Forth Worth's H/L/S buying power is estimated in 14 billions
San Antonio's H/L/S buying power is estimated in 13 billions
McAllen's H/L/S buying power is estimated in 10 billions
El Paso's H/L/S buying power is estimated in 8 billions
Tampa's H/L/S buying power is estimated in 5 billions
Orlando's H/L/S buying power is estimated in 5 billions
Austin's H/L/S buying power is estimated in 4 billions

To learn more visit: http://www.hispanic-market.com/d_23.html

Do you know that…..

Houston is home to more than 550 foreign-owned firms.
54 Foreign governments maintain consular offices in the city, ranking Houston's consular corp. fifth largest in the nation and the largest in the Southwest.
14 Foreign governments maintain trade offices in Houston, and the city has 26 active foreign chambers of commerce and trade associations.
The Port of Houston is the nation's largest in foreign tonnage and is the world's sixth busiest port in terms of tonnage.
Houston is the base of operations for the international energy industry and for many of the nation's largest international engineering and construction firms.
Houston is home to 55 foreign banking corporations, including 19 foreign agencies and 36 representative offices form Europe, Japan, the Middle East, Canada and Mexico.
Eleven carriers provide scheduled international passenger service at Houston Intercontinental Airport (IAH), linking Houston directly with 27 cities in Europe, Canada, Mexico, and South and Central America.

State Comparison

Texas is the country's second largest exporting state after California.
Among the top 10 exporting states, six California, Texas, Michigan, Illinois, Massachusetts, and Pennsylvania experienced growth in exports during 1999 compared to 1998.
Twenty-one of the fifty states, including New York, Washington, Florida, and Ohio experienced declining exports during 1999.
Texas maintained its perennial position as the nation's largest exporting state to Mexico, accounting for 47.6 percent of all U.S. shipments to Mexico in 1999.
With 14.0 percent growth in 1999, Texas exports to Mexico expanded somewhat faster than in California, where Mexican shipments grew by 11.8 percent during the same period.
Both Texas and California, however, expanded their exports to Mexico in 1999 by a faster rate than the 10.2 percent growth rate for U.S. shipments to Mexico during the same period.
In South America, Texas exports to the major markets of Brazil, Venezuela, and Colombia all registered declines during 1999 (although Brazil and Colombia did show signs of stabilization in the second half of 1999). Texas exports of industrial machinery to Brazil, Colombia, and Argentina were sluggish during 1999, while industrial machinery shipments to Venezuela plummeted over forty percent over the past year. Chemical shipments rose slightly in Colombia and Argentina from 1998 to 1999.