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The Center for Research, Evaluation, Assessment and Measurement (CREAM) is a Type III center located within the Department of Educational Measurement and Research.


The Center’s mission is to advance the theory, practice, and utilization of research, evaluation,  metaevaluation, assessment, and measurement.


The Center is a non-profit agency that achieves its mission through collaborative work with schools, colleges and community partners on a variety of research and evaluation projects. Some of the benefits of the Center are the following:


  • Interdisciplinary Collaboration. The faculty, staff, and volunteer graduate students from the Department of Educational Measurement and Research form the core of the Center. The Center has engaged in collaborative work across various fields such as Engineering, Medicine, Education, Business, Public Health, and the Arts.

  • Seeking Solutions to Practical Problems. The Center focuses on national/international projects such as training and preparation programs, technology initiatives, curricular programs, needs assessments, and innovative pedagogies and technologies in instruction.
  • Areas of Expertise. The Center offers expertise in areas such as: evaluation/metaevaluation, research design (e.g., quantitative, qualitative, mixed methods), instrument design and implementation (e.g., questionnaires, interviews, focus groups, observations), and statistical analysis (e.g., Mplus, Atlas.ti, SAS, SPSS, LISREL, TESTFACT, BILOG-MG, WinGen, WINMIRA).

For further information, please contact:

George MacDonald, Ph.D.
Interim Director, CREAM
Adjunct Faculty Department of Educational and Psychological Studies
Center for Research, Evaluation, Assessment, and Measurement (CREAM)
College of Education
University of South Florida
4202 East Fowler Ave., EDU247
Tampa, FL 33620
(813) 974-5977




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Direct research requests or questions about Cream to Dr. Liliana Rodriguez-Campos
Director of Center for Research, Evaluation, Assessment and Measurement,
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